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History

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1887

The partnership R. & M. Frey was founded by the brothers Robert and Max Frey in Aarau.

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1900

From early on, Frey stands out thanks to its quality products and acquires a good reputation on the ‘luxury foodstuffs’ market. Its early product range is limited to chocolate bars, chocolate powder, soups and restoratives. The latter two products, however, are abandoned in favour of exclusive cacao products.

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1914

Following the outbreak of World War I, sales plummet. In order to avoid layoffs, a large part of the workforce is obliged to stay at home and temporarily forfeit their salaries.

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1939

After the outbreak of World War II and the mobilization of Switzerland, production can only be maintained with great difficulty.

1950

1950

Migros takes over Chocolat Frey AG. Thanks to the farsighted decision to sell, the company is able to significantly increase supply in the following years.

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1967

Transfer to the new production facilities in Buchs/Aargau.

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1974

Production of chewing gum commences following the wish of Migros to start up its own production of chewing gum.

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1994

The largest expansion project in the company’s history is marked by a ceremonial inauguration. The Confectionery Annexe, costing 70 million Swiss francs, is opened with the aim of significantly increasing production capacities through the use of the most up-to-date technology.

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2002

A large fire in the Migros Distribution Centre in Volketswil destroys a large part of the company’s Easter production worth around 30 million Swiss francs. Only thanks to the unbounded dedication of employers, suppliers and even competitors is it possible to produce the entire production run of Easter bunnies once again and deliver them to the shops in time.

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2012

Chocolat Frey is celebrating its 125th anniversary

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